The Foundry is BFS’s creative space where a business ideas are forged, refined, and brought to live on websites that drive traffic, increase sales and help you build a brand that can not be ignored. Our team is committed to understand your business goals, evaluate opportunities, and risks to create a tailored website and a business marketing strategy that is easy to implement, sustainable, and drives sales.

Here are some of the top reasons why most restaurants, retailers and e-commerce growing brands websites fail:

1.       Customer Acquisition System. Many growing brands rely on word of mouth, temporary hype, and have disorganized marketing campaigns that rely heavily on algorithms from social media platforms that are beyond their control.

Our team works with brands to create engagement and loyalty, attract new customers, track your own website data to bring customers back, drive continuous website improvement to increase sales and grow loyalty and trust.  

2.       No clear positioning. What makes your business unique? Why should customers order your product and not the competitors? Who is it for? Understanding your audiences is as important as stating your brand value identity and proposition.

3.       No Data Capture. Websites must support business by capturing customer data that can translate to client engagement, building loyalty programs, offering incentives upon first order, craft marketing, and communications based on customer purchase history.  Without owning your customer data, you risk a huge revenue stream, because you can’t:

§  Remarket

§  Announce specials

§  Promote events

§  Capture customer feedback

§  Recover abandoned carts

4.       Weak SEO. If the Website’s local search engine optimization is weak, you do not exist. Each page must have keyword optimization and content strategy to make your website come top on searches.  

5.       Differentiation. A successful website communicates your brand value in every page and reinforces it with proper customer follow-up and interaction. Why are you different? Your website is your 24/7 brand ambassador, it must be memorable with a menu that makes customers crave your food and showcasing your products to make them desirable and easy to purchase. 

6.       Built for Ego and not for Success. When a business considers a website, it is fundamental to build it for the user. Your customers want to know what is you offer (menu, goods, and professional services), how much it cost and how fast can they get it. Give your client what they want without delay. Speed to market will win you customers and differentiate you from slow competitors who focus on pretty websites built for ego and not for revenue. If a site prioritizes aesthetics over usability, revenue suffers.

This is why working with The Foundry’s team is fundamental. We believe that business’s recipe for success starts with planning, then executing with discipline and delivering a consistent product to enhance your image and create loyalty.